The Powder Room

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A third of men use their partners’ beauty products

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on Wednesday, 01 August 2012

A new poll has revealed that 34 per cent of men use their partners’ beauty products. And not only are men increasingly using their partners’ products but they are also taking as long to get ready - more than 25 per cent of men admitted to spending the same time or longer as their partner in the bathroom.

Some 30 per cent of men shave or wax their body hair and almost 20 revealed they pluck their eyebrows. Yet only 11 per cent of men said they use concealer, 10 per cent use fake tan and a mere 1 per cent of use foundation.

The survey was conducted by Escentual.com, a leading beauty e-tailer, which sells both male and female beauty products. Founder Rakesh Aggarwal said: “The results are in line with the trend towards metrosexual grooming habits that we have seen in recent years. Men are definitely more aware of how to look after their skin and appearance than they were even five years ago”

“Women aren’t the only ones that want to copy their favorite celebrities - with men like Matthew McConaughy, Josh Hartnett and Justin Timberlake having fronted male beauty campaigns, men are feeling the pressure to look groomed and it is now acceptable to admit to making an effort to look good.”

Words by Katy Pearson

 

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