Did you get a beauty product you didn't want this Christmas? You're not alone.

The average British woman throws away two Christmas beauty gifts, worth an average £26.36, according to new national research by BlanX.

But beauty binning isn't just for Christmas. British women will throw away an average of one beauty product every month of the year, the nationwide survey shows.

While the average UK woman buys almost three (2.91) new beauty products for herself per month they tend to stick to the same tried and tested brands they know and trust.

More than seven out of 10 women say they continue to buy the same beauty products because of “positive usage” whereas just 12.4% buy on the recommendation of others.

A further 18.5% buy the same beauty brands out of loyalty and some 24.7% buy the same brands because of habit.

Senior Brand Manager for BlanX, Louise Marks said: “British women are very loyal to their favourite brands and tend to want to stick with the beauty products they know and love.

“They very rarely choose a new beauty product based on a recommendation from others and choose their make-up and other beauty essentials out of habit, loyalty and, most importantly, because it has had a positive result for them in the past."

Words by Katy Pearson