A new study has revealed that the average British adult spends 32 years of their life on a diet.

In a study commissioned by Del Monte Naturally Light, over 4,000 people were asked about their dieting habits. Three quarters of the adult population admitted they are unhappy about their weight and yo-yo dieted each and every year.

The average amount of time spent on a diet was 6.29 months of the year. Among the British population, just 1 in 4 people (24%) are perfectly happy with their current weight; only 4% think they need to gain weight.

Some 70% of people would like to lose weight, even if only a few pounds (46%) with a quarter of these (24%) feeling like they have a lot of weight to shift.

Men are slightly more content with their weight than women, however the research shows that a significant proportion of them also wish to slim down (64%) compared to 76% of women.

Nearly all of those questioned, (90%) have no idea how many calories are in a range of everyday foods and drinks; despite the figures being printed on packaging. And 7 out of 10 people in the UK do not know the recommended daily calorie intake for men and women. Dieters cited a love of food and a lack of willpower as the main reasons for struggling to keep to a diet.

“Diet fads come and go, but it seems that there is always a new way to get thinner, which is why it may come as no surprise that the average woman spends an alarming number of years on a diet,” explains nutritional therapist Juliette Grove. “By far the best diet is a sustained combination of healthy eating and exercise.”