With almost three quarters of us (72%) starting 2013 unhappy with our weight and almost a fifth (18%) of dieters admitting to feeling fat every single day of the week, new research from XLS-Medical Fat Binder, reveals that our New Year diet confidence suffers after just two weeks.

Almost two fifths (39%) of dieters admit to giving up by mid-January primarily as a result of following a restrictive programme alongside coping with the demands from work and home.

The top diet plan that slimmer’s are most likely to stick to, is one that is easy to follow and doesn’t impact on their daily routine (42%).

Nicole Ehlen, Marketing Manager for XLS-Medical Fat Binder, comments: "Many dieters lead busy lives and don’t have the time or energy to spend hours following a complex weight loss regime. A plan that can be easily incorporated into a dieter’s normal routine will have a higher likelihood of making those weight loss goals a reality."

The research also found that boosting a dieters confidence is central to combating the yo-yo diet mentality. A simple and sincere compliment, like ‘have you lost weight?’(66%) or ‘you look great’ (53%) helps motivate 85% of dieters to stick to their weight loss regime.

More than a quarter of dieters (26%), said they lose motivation when their weight loss efforts go unnoticed. 

Shockingly the research also reveals that almost one in ten of us (9%) admit to actively encouraging a dieter to fall off the wagon. Furthermore, dieters are increasingly encountering the rise of the ‘compl-insult’ – a compliment that is intended to be an insult. The most common code words for fat were revealed as: ‘Well-nourished’ (37%); ‘Curvy’ (36%); ‘You’re looking well’ (33%)

Perhaps this explains why dieters are welcoming the attention of wolf whistles from strangers. More than half (54%) would like to be on the receiving end of a wolf whistle and 28% regard this as one of the biggest motivators to weight loss.

And it seems our lack of genuine compliments may be having a more serious impact on the resolve of New Year dieters in the UK. While many of us shrug off our New Year’s resolutions, this lack of commitment has harsher consequences for dieters. Half of the people feeling overweight said they will avoid going swimming, 1 in 5 refuse to socialise with new people because of their size and worryingly, 1 in 10 parents feel their size prevents them from taking part in activities with their children, demonstrating the far reaching consequences of being overweight.

Words by Katy Pearson