The Powder Room

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on Friday, 24 August 2012

Liverpool lasses spend longest in the entire country on average getting ready for a big night out, new research has revealed.

The well-groomed women of Merseyside topped a survey for online beauty retailer Escentual.com – with 46 per cent spending more than three hours on average getting dolled up before going out.

TOP 5:
1. Merseyside
2. Nottinghamshire
3. Bedfordshire
4. Oxfordshire
5. Essex

Escentual.com surveyed more than 500 women from across the UK, asking them to reveal how long they spent grooming themselves for a night out.

Top five areas for spending more than three hours preparing were Merseyside (46 per cent); Nottinghamshire (31 per cent); Bedfordshire (25 per cent); Oxfordshire (20 per cent); and - perhaps surprisingly - Essex, which scraped into fifth place with just 12 per cent of women admitting to spending more than three hours getting ready for a night out.

BOTTOM 5:
1.  Humberside
2. West Lothian
3. Clwyd
4. Derbyshire
5. West Midlands

The five areas spending the least amount of time grooming were Humberside, and Susan Boyle’s home town West Lothian in Scotland, where a staggering 75 per cent of women respondents said they spent 15 minutes or less before going out; Clywd, Wales, where 95 per cent of respondents said they spent less than 45 minutes, Derbyshire, (50 per cent less than 45 mins), and West Midlands (37 per cent less than 45 minutes).

Other interesting figures thrown up by the survey included: In London only two per cent of women spent under 15 minutes getting ready; in Nottinghamshire it was just three per cent; on the Isle of Wight women were equally split between spending two hours, and 30-45 minutes; in Powys Wales, all the women surveyed spent two hours on average getting ready.

In Berkshire, 72 per cent of women spent between 45 minutes and an hour getting ready to go out, suggesting they might be influenced by the Duchess of Cambridge’s look. The former Kate Middleton, who grew up in the county, famously opts for more natural make-up.

A typical night out regime can include anything from applying fake tan, blow-drying and styling hair to exfoliating, moisturising and polishing the skin.

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