A study conducted by www.MyVoucherCodes.co.uk has revealed we really care about what other people think of our look - and that'd we'd rather people lied if they don't like our style.

More than 1,500 women were asked ‘Does what other people think of how you look matter to you?’ The majority, (92%), said it did. When asked to stipulate which people they asked the most to comment on their outfits (being able to select more than one answer), 89% said that they tended to ask their partner if they looked OK, while 77% said they asked their friends and 62% turned to family members. Furthermore, 17% of respondents said they asked colleagues to give outfit advice, while 1% even admitted to asking for strangers’ opinions on how they looked.

When asked whether or not they preferred to be lied to or told the truth when it came to their personal style and outfit choices, the majority of respondents, (61%), admitted that they wanted to be lied to, while 29% said they preferred honesty and 10% said it depended entirely on who the person giving the opinion was.

The research further revealed that 42% prefer to be lied to when it came to how they looked because honesty would knock their confidence, while 39% said they didn’t want to get into an argument about their style and 23% said that they couldn’t be bothered to change their outfit if someone said they didn’t really like their look.

However, when asked whether or not they were honest with other people when it came to the way they looked in the fashion sense, the majority of respondents, 63%, admitted that they were not, while over a quarter, 26% said they were. 11% said it depends on who asked them.

According to the poll, respondents were most likely to lie to colleagues and strangers about how they looked style-wise.

Mark Pearson, Chairman of MyVoucherCodes.co.uk, said: “We were interested to find out whether or not British women preferred to be lied to if they didn’t look good in the fashion sense. Interestingly, the majority of those taking part admitted that they preferred to be lied to by their colleagues, friends, family and even their partners! While a healthy reality-check is always a good thing, it is obvious that many women only ask their friends and partners how they look not to hear the truth, but for a simple confidence boost.”

Words by Katy Pearson