The Powder Room

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The Ennis Effect

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on Thursday, 09 August 2012

Jessica Ennis washboard stomach has sparked a huge increase in tummy fat treatments.

A top Harley Street beauty clinic has seen a 200% increase in treatments for tummy fat removal from women wanting to get a Jessica Ennis washboard stomach.

The Olympic gold medal winning Heptathlete is famous for her taut tummy muscles which have been admired by millions of viewers on the TV coverage of the London 2012 games.

Now British women want the same look but don't have the time (or inclination) for six hours training a day, six days a week, so have been asking for a bit of cosmetic help from the latest Harley Street tummy fat reduction treatment, Lipoglaze.

The Lipoglaze treatment is the latest non-surgical, pain free body contouring liposuction treatment which targets hard to shift areas by freezing fat cells which then naturally waste away. Around a third of all fat cells treated will disappear from each one-hour session.

The treatment is available at Harley Street clinic LoveLite and they have seen their order book double since Jessica Ennis took the gold medal.

LoveLite clinic owner Donnamarie McBride said: “Since the Olympics started we’ve had a lot of women coming to us with pictures of Jessica Ennis saying they want to have a torso similar to hers, but they have said they need a bit of extra help because they struggle to get down to those levels with just a couple of gym sessions a week.

“The day after she won gold the next morning the phones went crazy and we had over 20 bookings for Lipoglaze and they all said they wanted to have a tummy like Jessica Ennis and they wanted to have it done as soon as we could fit them in.”

Words by Katy Pearson

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