The survey revealed a man can spend up to 75 minutes every day washing, shaving and styling themselves, compared with the 70 minutes that women spend on their beauty regime.
"This is superb news for the British gentleman," says Mark Hall, from Socked.co.uk. "At last they're paying more attention to their personal image, and mankind will be all the better for it."
"Once men start to take care of themselves, they also start caring for the people and things around them. They turn from mere 'men' into 'gentlemen'."
The poll also revealed:
- 85% of men admitted to spending more than half an hour on hair styling
- 42% said they owned a hair dryer
- 36% said they owned hair straighteners
- 98% said they planned at least 2 days in advance what they were going to wear
According to the survey, the average man owns four pairs of shoes, five pairs of jeans, 17 shirts, and 11 pairs of socks of varying quality.
"The funny thing is," said Hall, "despite spending longer to get ready, it's still solely the male experience to be ready and waiting at the front door on a night out."
"Is it simply because men are better at managing their time?" he asked, "Or is Einstein's Theory of Relativity at work, where time runs at different speeds in separate locations?"
Words by Katy Pearson