by Katrina Schollenberger

On a sunny (but very chilly) Tuesday morning, I headed to Soho to the Ham Yard Hotel roof terrace for the launch of Benadryl's new 'Allergy Face' campaign. I was met with a wonderful continental breakfast, blue skies and a gorgeous garden. There were a few of us gathered to discuss how to tackle 'Allergy Face'- a coined termed by Benadryl to describe the visible symptoms of hay fever.

Nearly 18 million people in the UK suffer from hay fever, and almost all (95%) of woman with these allergies experience beauty challenges when their symptoms flare. This includes a red, flaky runny nose from tissue overuse, dry skin, puffy face, and watery eyes. Unfortunately, this can effect women's self-esteem, where half of women feel self-conscious and 17% feel less sexy. Benadryl had invited Dr Roger Henderson to talk us through tackling hay fever season, and makeup artist Jo Freeman gave us tips and tricks to combat Allergy Face. As a hay fever sufferer myself, I was ready, willing and eager to get involved in the discussion.

Hay fever develops in the vast majority of sufferers before the age of 20, and symptoms (for medical reasons unknown) are worse under the age of 30. Hay fever is also worse for those living in the city, due to the pollution and pollen mixture. Each of these stats reflect my current living situation, meaning my hay fever is bound to be worse. Luckily, with a model on hand, Jo Freeman talked us through a step-by-step tutorial on how to utilise makeup products in the wake of allergy symptoms. See Jo's top tips below:

"1. Make sure you prep your skin with a hydrating moisturiser before applying any make-up, Neutrogena Hydro Boost is great, so apply that first.
2. To neutralise any redness around your nose, use a green colour corrector before applying your foundation.
3. To widen and brighten watery eyes, use a white kohl eye pencil along the lower waterline and inner crease to make your eyes look bigger, fresher and more awake.
4. To help your eyes look fresh and natural despite your allergies, use a matte vanilla eyeshadow shade all over the lid, and a darker beige in the corner.
5. If you think your eyes could start streaming, use a good waterproof mascara, as this will stop your make-up from running down your face and giving you dark smudges under your eyes.
6. Combat puffy face by contouring with a bronzer and highlighter. Apply bronzer to the hollows of the cheek and temples, and use highlighter on the cheekbones and down the bridge of the nose to help disguise any puffiness.
7. A bright statement lip can help make your lips the focus of your face, taking attention away from puffy areas. Choose a vibrant colour that suits your skin tone."

Benadryl has teamed up with make-up artist Jo Freeman to give her top tips on how to combat Allergy Face. Benadryl has coined the term "Allergy Face" to describe the visible symptoms of allergies such as watery eyes, red nose and puffy face. For more information on allergies, visit www.benadryl.co.uk. If you wish to include any hashtags please use #allergyface and #benadryl