Young Ladies About Town

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Charles Worthington Launch

Posted by Young Ladies About Town
Young Ladies About Town
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on Thursday, 09 June 2016
Young Lady About Town Katrina attended the Charles Worthington product launch this week...

Despite living in London most of my life, I had never been to Fortnum and Mason's before (gasp!). You can imagine my excitement as I approached the decorated doors, greeted by a butler in a red coat who ushered me up to the tea room, where the Charles Worthington product launch was held.

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The set up looked like something out of a palace- gilded tea sets, bright bouquets and waiters in ties adorned the room. Picking a place, I sat down to coffee, orange juice and a selection of miniature pastries and fruit. The Charles Worthington representative broke down the product technology while we munched away, explaining that fragrance was a key element to the Charles Worthington products.

We then had a presentation on the history of shampoo scents, complete with small jars of different shampoo brands from across the market. It was interesting to learn how brands and scents have changed over the ages. For example, L'Oreal was the first brand to create liquid shampoo in 1933, and all shampoos contain an apple note in their scent, as apple makes the user feel clean. The representative explained that Charles Worthington has developed a unique fragrance lock technology that keeps your hair smelling fabulous for 24 hours.

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Ken O'Rouke, Charles Worthington brand ambassador and celebrity hairstylist, then gave a product demonstration on hair models. Their tresses looked amazingly glossy, full and shiny and by that point, I was totally envious and wanted to try them out on my own hair! I left with a goody bag brimming with products, including new Smooth and Control shampoo and Finishing Serum. I can't wait to try and recreate some of the looks!
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