Well that certainly isn't a problem for "The Memory Man". Italy's latest export, Gianni Golfera, has made a name for himself using his exceptional memory. But Golfera isn't just good at remembering where his keys are - he is capable of recalling Latin texts and exceptionally long numbers.

Sadly I have trouble remembering my own phone number sometimes, but luckily for me Golfera was on hand to tell me a bit more about his method and give me his top tips.

Giani Golfera

Golfera began his memorable career as a child who struggled to recall what he was being taught at school. Spurred on by his father, he read up on improving his memory from classical texts and over the years updated the methods to create his "Golfera Method".

He tells me that the most common mistake people make is "trying to remember by using repetition," he goes on to say "the real trigger for you memory is linked to emotion."

For example he tells me that you can always remember a first kiss because of the emotions attached to the event.

Goferra working with Andrea Bocelli

He goes on to tell me about the EMBASI technique which stands for: Exaggeration, Motion, Bizarre Association and Sentimental Involvement. EMBASI is all about taking an image, exaggerating it and then adding in emotional links to remember something.

He has had great success with his method and has helped countless people to train their brains, including Andrea Bocelli, whom he helped to memorise an opera. And after an hour with Golfera even I can remember the first stanza of a poem by using his method, but I think some more practise may still be needed.

Gianni Golfera has published five books in Italy and this year he plans to publish his first here in Britain which will be available to download from his website www.giannigolfera.com