Last week I had the pleasure of attending a private dinner at The Punchbowl, Mayfair hosted by Archie and Karen Hume from A Hume the famous Scottish county clothing shop beloved by locals.

Tweed-Feb27-01-590

Classic country sports and associated clothing from wax jackets, green wellington and tweed is part of our national identity, and it's a look that especially the Italians, Americans and surprisingly The Swedish love to emulate. A Hume in Kelso is where they all head for bespoke tweed suiting and traditional customers service. A third generation shop run with passion for heritage, we listened to how Archie has worked with their own archives to create a new tweed to celebrate the shop's 85th anniversary.

Made up of green, blue and lavender- the green represents the Scottish country side, the blue the River Tweed and the lavender represents the Heather Moors. "I look at old designs and let them sit with me, I overlay a thread and colours and see which work, which colours speak to me". Made in local Hawick mills using water from the River Tweed, the passion with which Archie talks about his history and their customers is second to none and clearly woven into the fabric of each garment as the wool itself.

Tweed-Feb27-02-590

I totally get why people travel form all over the world to go there; however recognising this can't always be possible they have embraced the digital age and developed an online presence that has just won them two coveted fashion industry award with Drapers – Independent Retailer of the Year and Best Independent Multi-Channel Operator. It's a winning mix, the clothes that we want, a good clear website and human customer service at the end of a phone who have a proper conversation with you. It's the attention to the small details that this independent shop offers that makes the big differences.

Tweed-Feb27-03-590

I like that the tweed caps are named after his friend's farms in the Scottish Borders. I like that they know generations of local families by name, and I like that I can sit at my desk in London and order my favourite, and apparently EVERY woman's favourite, Dubarry Galway, tan in size 6!

Just like their tweed, A Hume is a classic company intertwined with history and love and sure to endure many more Scottish seasons with us.

www.ahume.co.uk