This afternoon we were treated to a first look at TV presenter Holly Willoughby's high summer collection for Very. And we liked it. A lot.
The mother-of-two hosted afternoon tea at Claridges, and showed off her favourite dresses (and a playsuit) from the SS13 collection.

Eager to prove her designs look as good on "real women" as they do models Holly had recruited four fans of her collection to attend and model at the launch.
"As a busy working mum, I know how hard it is to look stylish when you are constantly on the go," said Holly, who was wearing one of her own designs. "That's why I design pieces that are trend-led but do not require a lot of styling."
And - as usual - she pulled this off in fabulous fashion. Personally we can't wait to get our hands on the lace trim tea dress, and the purple maxi dress, and the...
Words by Katy Pearson
The mother-of-two hosted afternoon tea at Claridges, and showed off her favourite dresses (and a playsuit) from the SS13 collection.

Eager to prove her designs look as good on "real women" as they do models Holly had recruited four fans of her collection to attend and model at the launch.
"As a busy working mum, I know how hard it is to look stylish when you are constantly on the go," said Holly, who was wearing one of her own designs. "That's why I design pieces that are trend-led but do not require a lot of styling."
And - as usual - she pulled this off in fabulous fashion. Personally we can't wait to get our hands on the lace trim tea dress, and the purple maxi dress, and the...
Words by Katy Pearson

























