Friday, 23 September 2016

41% of children in the UK don't know where an egg comes from

A recent study conducted by ASDA has revealed a large portion of UK children are in the dark when it comes to food knowledge

Written by Amy Cosgrove


Do you know where your food comes from? A new study has revealed that almost half of our children in the UK don't know that the egg came from the chicken.

A thousand children were recently surveyed by the supermarket giant, Asda. Findings have included children not knowing how long common vegetables such as carrots take to grow- answers varied from one day and ten years. Despite the avocado craze currently sweeping Britain, one in twenty children think that they come from animals. A third had no idea what Kale was with many assuming it was more likely to be the name of one of their friends than a vegetable. 15% believed that chocolate grew on trees (although technically the cocoa beans that make it do...) and worryingly, a quarter even claimed that chicken wings came from pigs!

In response, Asda has teamed up with the popular TV chef James Martin to lead a community school programme which will be starting in 2017. It will aim to educate primary children about the food that they eat and where it comes from. The programme will be called 'food school' and it is hoped that it will help children to build a knowledge about what they eat and develop their love of food.

The initiative was given a test run this week when 12 children visited James at an Asda store who asked them questions such as 'why is a kiwi hairy?' (It's to stop pesky insects eating them in case you were wondering). James Martin commented "I was really surprised by the research, but by igniting children's interest in food and making it fun to learn the stories behind the food they eat every day, it's a problem that can be easily solved. Simple pointers from mum and dad when out shopping or cooking simple meals and baking at home can help kids look at food in a totally different way.

"I grew up on a farm and that definitely inspired my career. If we teach kids about the food they eat when they're young, not only will it encourage them to try new tastes and dishes, but we may even find the next generation of budding chefs!"

Nutritionist, Hayley Marson added "This is a really exciting initiative for us at Asda and we're thrilled that James can help us educate the younger generation when it comes to their food. The provenance behind our products is something we're hugely passionate about, and we can't wait to see it brought to life through our Food School programme next year."

The programme will start being rolled out to primary schools in early 2017.

Do your kids know where their food comes from? Let us know on Twitter @theladymagazine using the hashtag #LadyNews


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