Monday, 21 November 2016

Brits Will Spend 10.6 BILLION on their Dogs in 2017

Britain's owners of 8.5 million dogs spend an estimated £10.6 BILLION on their pets every year, according to a new report. The average owner splashes out £1,252 annually on their four-legged friend. On top of food and vet bills, some besotted owners even pay for 'pawlates' – Pilates for dogs.

The study by American Express shows the pooch care boom has triggered a rise in the number of small businesses springing up to cater for the rising demand.

A survey of 1,000 dog owners revealed that six in ten use small independent businesses when shopping for their pets. Over a quarter said they spend more money on their pets now than they did five years ago. The research found that, on average, owners spent £393.48 a year on dog food – the biggest single cost. Other big costs include insuring their beloved pet and taking care of them when they get ill. A whopping £541.46 is spent on more fashionable needs such as grooming, clothes and toys.

When it comes to birthdays, over a third buy their pup a cake and six in ten get them a gift. American Express conducted the survey ahead of Small Business Saturday on 3rd December.

Alice Noone, Vice President Marketing at American Express said:

"As a champion of small businesses we recognise their importance to the health of the local economy."However, this research also highlights the role these small independent shops play in maintaining the health and happiness of our family pets. We hope to encourage dog lovers to lend their support and shop small on 3rd December and beyond."

One of the businesses seeing growth as a result of the boom includes Sudbury Dog Company in Suffolk, which launched in 2012. Owner Genevieve Parsons said:

"We are a family business with the welfare of dogs at heart and we offer a number of services that help dogs to be happy, confident and sociable – from puppy socialisation classes and training to dog birthday parties. As a small business, we have the opportunity to be nimble and offer programmes which really make a difference to pets and their owners' lives – so it's fantastic to be involved in a campaign which celebrates that."

Do you spoil your pooch? Let us know on Twitter @theladymagazine

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