Friday, 16 June 2017

This is What the Typical British Road Trip Looks Like

"Are we nearly there yet?" will be asked three times during the average family road trip – with the first grumble coming in after just 29 minutes.

The typical journey lasting over 60 minutes will also include two tantrums, one of which rears its head after 27 minutes.

"I'm bored" will be uttered twice, and parents will need to tell their children off for moaning too much and fighting with each other. Parents travelling with kids will also put up with four requests for food and drink, be expected to hand out two rounds of sweets and suffer one threat of travel sickness.

The car will need to be stopped at least once for a toilet break, and although the children will have one short nap, the rest of the journey will be spent belting out pop songs while glued to gadgets. The research of 1,400 parents of kids aged 16 and below was commissioned by Jardine Motors Group and conducted by OnePoll.

Matthew Wrigley, Group Marketing Director at Jardine Motors Group continues: "Most of us will, at some point this summer, pack up the car and hit the open road. We may go off to explore new places or recreate a road trip from our own childhood, but one thing is for sure, the kids will make demands. So make sure the gadgets are charged up, the kids' favourite toys and snacks are packed, and you've download a playlist of top pop tunes."

Those families with more than one child will be familiar with a bit of on-the-road sibling rivalry with unfair playing, stealing each other's toys and making a mess of the back of the car. Snacks such as sweets, crisps and chocolate are the most popular food types demanded by children. Along with their favourite snacks, parents keep children entertained on a journey by playing computer games, having at least one family car game and searching for things out of the window.

The study shows families will go on approximately 19 road trips a year which last over an hour. During this time they'll roughly travel a total of 1,957 miles, and will visit at least five different destinations. In addition to visiting family, sights most commonly travelled to include theme parks, beaches, national parks and areas of natural beauty.

Jardine Motors Group, Group Marketing Director, Matthew Wrigley continues: "Lots of us head out on road trips across the UK during the summer holiday, and the car we drive can make that journey a lot more enjoyable. Our research found that the three most important car features for a successful family outing are comfortable seating, plenty of space and a big boot, to fit your luggage. With a broad range of car brands available from our network of dealerships, we have a car to match any road trip need."

For a summary of the typical family road trip please visit here:

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