Friday, 11 August 2017

London Children Get the Best 'Tooth Fairy Rates' in the Country

Tooth Fairies pay UK kids an average of £1.49 per tooth – a five per cent increase on 2016, according to research.

Researchers polled 973 of Britain's 'tooth fairies' to find out how much they leave under children's pillows in return for a tooth or two and found it varies depending on where they live. Children in London get the most for their pearly whites – typically receiving £1.88 on average in exchange for one of their ivories.

While those living in the South West will find the lowest amount under their pillows – £1.18 on average for each tooth left.

Ian Atkinson, director of marketing at SunLife, who carried out the research, said: "Children love getting a visit from the tooth fairy and are excited to tell their classmates what they found under their pillow. "Our research shows that £1 is the most common amount, but there are lots of kids that receive more or less and kids talk.

"So many parents end up giving their kids a bit more for the next tooth, otherwise they need to come up with a good reason why the tooth fairy doesn't leave the same amount for everyone."

Kids in Northern Ireland have seen a drop in the amount they can expect following a visit from the tooth fairy – going from £2.14 per tooth in 2016 to £1.70 this year.While children in the North East and Scotland have seen the value of their gnashers drop by 27p and 12p respectively over the past 12 months. Forty-two per cent of respondents leave kids £1 in return for a single tooth and 15 per cent receive £2, while around one in ten get 50p.

Dad tooth fairies are the most generous - giving £1.69 on average in comparison to £1.38 from mum tooth fairies. The study also found only-children receive more than those who have siblings - £1.61 compared to £1.49 in two-child households and £1.30 in three-child homes.

While household income also makes a different to the amount left behind by tooth fairies. Kids get £1.24 per tooth, on average, in households who earn less than £20,000, while children living in homes that bring in £60,000 or more, typically get £1.76.

Ian Atkinson, director of marketing at SunLife, added: "Whatever the amount, the tooth fairy does offer a good way for children to start learning the value of money – and of teeth. With a mouthful worth almost £30 it is also a great opportunity to get children into the savings habit."

SunLife's ISA is available here:

What do you think is a fair tooth fairy pay? Let us know on Twitter @theladymagazine

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