Friday, 14 October 2016

I'm just here for the advertisements

Lindsay finds that British advertisements trump (no pun intended) American ones

Written by Lindsay Robinson
This week, I want to jump from broad observations to a very specific topic that has recently caught me a bit off guard. But first I would like to pose a question for readers around Britain: have you ever noticed anything unique about your cable television between your beloved nightly programs? 

I do not have cable in my flat, but I do enjoy popping over to my cousin's house on the other side of town and having a cozy dinner while watching trash tv. Quickly, I began to realize that I was becoming far more entertained at the string of advertisements that took their turn every few minutes.

Let us review our first specimen. MoneySuperMarket Car Insurance vs Home Insurance #EpicSquads is by far the most popular during my times of viewing. Each time it appears, the room stands still and I'm a bit agape. It truly never gets old. It seems that the message of this company is a bit skewed by an "epic" dance off. Will saving money make provactive dance happen in the street? Who knows, but it will sure get the viewers attention and possibly promote the male high heel industry.

Secondly, I'd like to pick out a very important message within Lifetime UK's Breast Cancer Awareness push. I do want to promote the importance of screening for breast cancer, but is a poached egg pop the way to spook women into routine self-examinations? Grab your chest and hope to never hear that popping sound again. That, at least, is my response, so maybe they were successful.

Lastly, I would like to share this quite interesting advertisement for the 'H.I.D.E' initiative by the UK charity Scope. This prompted my start in truly paying attention to the messages portrayed on the television screen. Again, I completely support disabled inclusion within the workforce, but does the field of cubicles still need specific directions on how to approach someone? Maybe so! I'm thankful that Scope decided to approach the issue in this very memorable way.

If this doesn't describe my point, then maybe my realization is solely a difference between British and American media. Of course America has its wild, televised promotionals, but none so as direct and quirky. I do suppose the goal is to be memorable, so Britain, you have certainly done your duty!

Follow Lindsay on Twitter @Linds_Robins and Instagram @Linds_Robins 

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