The Lady Lux Fix
Beulah London was created in 2009 after founders Natasha and Lavinia went on a life-changing trip to India to work at Atulya-an aftercare home in the Delhi slums.
Having witnessed the harrowing effects of human trafficking, they felt moved to raise awareness about this important issue. As such, they decided to launch an ethical fashion label with a transparent supply chain to use fashion as a tool to raise awareness and funds for victims of the sex trade.
Having witnessed the harrowing effects of human trafficking, they felt moved to raise awareness about this important issue. As such, they decided to launch an ethical fashion label with a transparent supply chain to use fashion as a tool to raise awareness and funds for victims of the sex trade.