Friday, 08 September 2017

Bread, Bananas, Salad and Milk are the Foods Most Likely to Get Thrown Out Before Use

Seven in 10 British households admit to throwing away food before they've had a chance to cook it, as many as four times a month.

A poll of 2,000 adults revealed that rather than having a wasteful mentality, almost half of the country's careless cooks admit to preparing too much food at mealtimes.

A tenth of families dispose of up to 10 items each month that have gone off before being used. Combined with cooking too much per meal, this leads to 2.23 kilograms of food being thrown out monthly that could have been saved.

47 per cent of the nation say they struggle with portion control – by preparing too much food, or struggling to serve themselves healthy sized portions. Incorrectly thinking they could tell how much of an ingredient was needed just by eye was among the top reasons for Brits not knowing how much to prepare for their dinners, along with a perception that cooking too much is better than rustling up too little.

Futurologist James Bellini, speaking on behalf of home appliance brand Grundig who commissioned the research, says: "Given the crucial importance of food issues over the coming decades the level of general awareness and concern is surprisingly low. But looking ahead to the 2020s and beyond to the 2030s it seems clear that emerging technologies, changing attitudes and greater commitment within the business and political communities could spark a new era for food."

Pasta and rice were revealed to be the most common dishes that Brits prepare far too much of, followed by potatoes and fresh veg. Four in 10 Brits say they have no idea how much of either pasta or rice is recommended for an adult to have with a meal – which is around 80g.

On average, adults waste more than a tenth of each meal they prepare – throwing it away rather than finishing it. 49 per cent of the population don't bother recycling their food waste, sending it straight to the main bin with their other rubbish. Nearly a third don't recycle food waste because they find the idea of a bin for rotting food off-putting.

And despite evidence to the contrary, a quarter believe they simply don't waste enough food for a dedicated waste bin to be viable.

However, 37 per cent would be inclined to recycle more if waste could be turned into energy to power their home.

Alexandra Boon, Senior Marketing Manager – Growth Brands at Beko plc., says: "At Grundig, our Respect Food programme spans both product development and working with partners to use surplus food for good causes. We believe that the fight against food waste should begin at home in the kitchen. People should not only enjoy good food but respect it too – which means wasting less. Advanced technologies within the Grundig refrigeration range, such as Ion Fresh, No Frost Duo-Cooling system and Vitamin Care Zone already help to keep food fresher for longer."

Breakfast cereal: Three tablespoons (20g)
Boiled potatoes: Two small (egg sized) boiled potatoes
Rice: Two heaped tablespoons (80g)
Pasta: Three heaped tablespoons (80g)
Lean meat: 70g cooked meat, about the size of a deck of cards
Fish: 140g cooked dish, about the size of a chequebook
Eggs: Two medium eggs
Pulses: Five tablespoons (cooked)
Hard cheese: 25g of cheddar, about the size of a small matchbox
Dried fruit: Two figs, around 40g
Dark green leafy veg: Four heaped cooked tablespoons (80g)

1. Bread
2. Bananas
3. Salad leaves
4. Milk
5. Potatoes
6. Cooked meats
7. Carrots
8. Cream
9. Yoghurt
10. Apples

Do you throw away food before you cook it? Let us know on Twitter @theladymagazine

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